The global manager's guide to cultural literacy /
Global managers need to communicate and connect with many different cultures. The new language of business is cultural literacy, which encompasses basic knowledge of business language, culture and the local economy. This book provides a general overview and specific examples of cultural literacy. It...
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| Main Author: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Newcastle upon Tyne :
Cambridge Scholars Publishing,
[2019]
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| Subjects: | |
| Online Access: | CONNECT |
