Changing the game : my career in collegiate sports marketing /

Changing the game : my career in collegiate sports marketing /

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Bibliographic Details
Main Authors: Host, Jim, 1937- (Author), Moyen, Eric A., 1974- (Author)
Corporate Author: JSTOR (Organization)
Format: Electronic eBook
Language:English
Published: Lexington, Kentucky : The University Press of Kentucky, [2020]
Subjects:
Host, Jim, > 1937-
Sports > United States > Marketing.
Radio broadcasting of sports > United States.
Television broadcasting of sports > United States.
College sports > Economic aspects > United States.
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