Swiss China Link AG : the ALL SWISS venture to China, part B /
This ALL SWISS case study documents the efforts of a young Swiss entrepreneur, Rolf Gubler, who dreamed of opening a store in Beijing that exclusively sold Swiss goods - in order to take advantage of Switzerland's positive image with Chinese consumers. The case follows Rolf's venture in Ch...
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| Main Authors: | , |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
London :
University of Zurich,
2017.
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| Series: | SAGE Business Cases.
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| Subjects: | |
| Online Access: | CONNECT |
| Summary: | This ALL SWISS case study documents the efforts of a young Swiss entrepreneur, Rolf Gubler, who dreamed of opening a store in Beijing that exclusively sold Swiss goods - in order to take advantage of Switzerland's positive image with Chinese consumers. The case follows Rolf's venture in China from the inception of the idea, through various business plans, to the establishment of the ALL SWISS shop, and ultimately to the eventual sale of the business to a Chinese business partner.In Part B, Rolf makes the decision to embark on his Beijing venture. Rolf faced various challenges and bureaucratic hurdles setting up a business in China and running the All Swiss shop from 2012 to 2014. Eventually however, he sold the business to one of his employees and returned to Switzerland for personal reasons. |
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| Item Description: | Originally Published In Wittmann, X., & Ricciuti, A. (2017). Swiss China Link AG: The ALL SWISS venture to China Part B: Opening a store in Beijing. S2CSC 030-20-02. Zurich, Switzerland: Swiss Chinese Case Study Center, University of Zurich. |
| Physical Description: | 1 online resource : illustrations. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781529744941 (ebook) : |
