Swiss China Link AG : the ALL SWISS venture to China,

Swiss China Link AG : the ALL SWISS venture to China, part B /

Show other versions (1)

This ALL SWISS case study documents the efforts of a young Swiss entrepreneur, Rolf Gubler, who dreamed of opening a store in Beijing that exclusively sold Swiss goods - in order to take advantage of Switzerland's positive image with Chinese consumers. The case follows Rolf's venture in Ch...

Full description

Saved in:
Bibliographic Details
Main Authors: Wittmann, Xinhua (Author), Ricciuti, Alessio (Author)
Format: Electronic eBook
Language:English
Published: London : University of Zurich, 2017.
Series:SAGE Business Cases.
Subjects:
International business enterprises > China > Case studies.
Entrepreneurship > China > Decision making > Case studies.
Businesspeople > Switzerland > Case studies.
Businesspeople > China > Case studies.
Retail trade > China > Case studies.
Online Access:CONNECT

Internet

CONNECT

Similar Items