Building a personal brand customers can identify/
In today's 'This Maters Now,' Jeff Hayzlett, CEO at The Hayzlett Group, looks at how companies need to build a personal brand customers can identify with and the dangers of a personality overshadowing a product. He speaks on Bloomberg Television's 'Bloomberg Surveillance.�...
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| Corporate Author: | |
|---|---|
| Format: | Electronic Video |
| Language: | English |
| Published: |
New York :
Bloomberg,
2013.
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| Series: | Business education in video
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| Subjects: | |
| Online Access: | CONNECT |
