Consultant. Episode 1, Hong Kong/
From Apple to BMW, Chanel to Dior - everyone's crazy about brands. But do cool brands only come from the West? In this 4-part series, join brand consultant Jorg Dietzel as he finds the next big Asian brand - and what it takes for brands in Asia to make it big elsewhere.
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Other Authors: | |
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Format: | Electronic Video |
Language: | English |
Published: |
Montreal, QC :
Ciné Fête,
2008.
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Subjects: | |
Online Access: | CONNECT |