Consultant. Episode 1, Hong Kong/

From Apple to BMW, Chanel to Dior - everyone's crazy about brands. But do cool brands only come from the West? In this 4-part series, join brand consultant Jorg Dietzel as he finds the next big Asian brand - and what it takes for brands in Asia to make it big elsewhere.

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Bibliographic Details
Other Authors: Wang, Eng Eng (Producer)
Format: Electronic Video
Language:English
Published: Montreal, QC : Ciné Fête, 2008.
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Online Access:CONNECT