Case studies in the beer sector.
Case Studies in the Beer Sector investigates managerial and marketing dynamics in the beer sector. It explores the relevance of consumer science and its use as a tool for marketing strategies, putting special focus on small craft breweries. The book provides a variety of case studies from several co...
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
San Diego :
Elsevier Science & Technology,
2021.
|
| Series: | Woodhead Publishing series in consumer science and strategic marketing.
|
| Subjects: | |
| Online Access: | CONNECT |
