Walmart's failed entry into Germany : were cultural gaffes to blame? /
This case analyzes the failure of Walmart's entry into Germany and invites students to consider the effectiveness of different market entry strategies. By placing the organizational culture of Walmart in context, the case helps readers understand the macroeconomic forces that may have led to Wa...
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| Main Author: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
London :
SAGE Publications: SAGE Business Cases Originals,
2020.
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| Series: | SAGE Business Cases.
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| Subjects: | |
| Online Access: | SAGE Knowledge |
