A Chinese firm goes global : the Gree story /
This book examines the success of Gree Electric Appliances (a major Chinese appliance manufacturer), taking a close look at Gree's marketing, branding, management strategies, and services, together with information on how they compete with overseas companies, and how they deal with intermediari...
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| Main Authors: | , |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Reading, United Kingdom :
Paths International Ltd,
[2015]
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| Series: | Paths International cases in modern Chinese business.
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| Subjects: | |
| Online Access: | CONNECT |
