Staying power : six enduring principles for managing strategy and innovation in an uncertain world (lessons from Microsoft, Apple, Intel, Google, Toyota and more) /

Business news tends to focus on the travails of a handful of giants: Apple's iPad, the Toyota recall, the controversy over Google's book-digitization program. Whatever the day's headlines, though, most of these firms have been there before--up and down, written off and overpraised--ye...

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Bibliographic Details
Main Author: Cusumano, Michael A., 1954-
Format: Electronic eBook
Language:English
Published: Oxford ; New York : Oxford University Press, 2010.
Series:Clarendon lectures in management studies.
Subjects:
Online Access:CONNECT