Commercial diplomacy and international business : a conceptual and empirical exploration /
Little attention has been devoted to the topic of commercial diplomacy, defined as the application of diplomacy to help bring about specific commercial gains through promoting exports, attracting inward investment and preserving outward investment opportunities, and encouraging the benefits of techn...
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| Other Authors: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Bingley, U.K. :
Emerald,
2012.
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| Series: | Advanced series in management ;
v. 9. |
| Subjects: | |
| Online Access: | CONNECT |
