Organizational culture, business-to-business relationships, and interfirm networks /

Organizational Culture, Business-to-Business Relationships, and Interfirm Networks provides deep understanding about business-to-business and organizational relationships. Studies in this volume identify real-life relationship paradoxes and explain how firms manage, not solve, these paradoxes. Exten...

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Bibliographic Details
Other Authors: Woodside, Arch G.
Format: Electronic eBook
Language:English
Published: Bingley : Emerald, 2010.
Edition:1st ed.
Series:Advances in business marketing & purchasing ; v. 16.
Subjects:
Online Access:CONNECT