Brand rewired : connecting intellectual property, branding, and creativity strategy /
""How do Procter & Gamble and Google and companies like them build a billion-dollar brand? They design strong intellectual property strategy into their innovation and branding processes through the power of collaboration and interdisciplinary teams. Whether a company is maintaining a b...
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hoboken, N.J. :
Wiley,
©2010.
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| Subjects: | |
| Online Access: | CONNECT |
