Advertising and promotion in "new" Asia /
With increasing standards of living, the new generation of Asians, unlike their parents, are less concerned with frugality and tradition, instead developing a taste for branded items and luxury goods. This has brought about greater competition in the market place. This ebook is intended to tease out...
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| Other Authors: | , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
[Bradford, England] :
Emerald,
[2009]
|
| Series: | Asia Pacific journal of marketing and logistics ;
vol. 21, no. 2. |
| Subjects: | |
| Online Access: | CONNECT |
