Marketing scales handbook : multi-item measures for consumer insight research.

Marketing scales handbook : multi-item measures for consumer insight research. Volume 8 /

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Bibliographic Details
Main Author: Bruner, Gordon C., 1954- (Author)
Format: Electronic eBook
Language:English
Published: Forth Worth, Texas, USA : GCBII Productions, LLC, [2015]
Subjects:
Marketing research > Statistical methods > Handbooks, manuals, etc.
Scaling (Social sciences) > Handbooks, manuals, etc.
handbooks.
manuals (instructional materials)
Handbooks and manuals
Handbooks and manuals.
Online Access:CONNECT

Internet

CONNECT

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