The why of consumption : contemporary perspectives on consumer motives, goals, and desires /
This book brings together an international collection of authors from a variety of disciplines who offer new and critical perspectives, summarize key findings and provide important theoretical frameworks to guide the reader through the 'why?' of consumption. The book answers questions such...
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| Other Authors: | , , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
London ; New York :
Routledge,
2003.
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| Series: | Routledge interpretive marketing research series ;
1. |
| Subjects: | |
| Online Access: | CONNECT |
