Strategic marketing : an introduction /
A fresh and thorough examination of competitive marketing strategy. This new introductory text highlights the importance of adopting new marketing practices to reap most benefit from the business opportunities of the twenty-first century.
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| Main Author: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
London ; New York :
Routledge,
2000.
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| Subjects: | |
| Online Access: | CONNECT |
