Artful persuasion : how to command attention, change minds, and influence people /
Peels away the mystery that surrounds the psychology of influence and reveals how the world's most persuasive politicians, advertisers, salespeople, and spin doctors work their magic. Case studies in human behavior, examples of masterful persuaders such as Churchill and Lincoln, and step-by-ste...
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| Main Author: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
New York :
American Management Association,
2000.
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| Subjects: | |
| Online Access: | CONNECT CONNECT |
