Planning for power advertising : a user's manual for students and practitioners /
This book is a step-by-step guide to producing a sound foundation for advertising: one that will serve as the springboard to inspire powerful creative expression. Rich in cases from the evolving Indian context, Planning for Power Advertising offers an understanding of how strategic advertising is cr...
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| Main Author: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
New Delhi ; Thousand Oaks, Calif. ; London :
Response Books,
2005.
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| Subjects: | |
| Online Access: | CONNECT |
