Making media content : the influence of constituency groups on mass media /
Making Media Content addresses the development of media content and the various factors and constituencies that influence content, such as advertisers, corporate interests, owners, and advocacy groups. It examines the strategic decision-making of mass media organizations as they determine what conte...
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| Main Author: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Mahwah, N.J. :
Lawrence Erlbaum Associates,
2005.
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| Subjects: | |
| Online Access: | CONNECT |
