Managing Market Relationships : Methodological and Empirical Insights.
Managing Marketing Relationships explains what relationship marketing entails, how it is implemented, how it evolves, and how it is controlled. Readers are introduced to the buyer-seller market exchange model that recognizes the importance of relationship marketing but argues that it should co-exist...
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Main Author: | |
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Format: | Electronic eBook |
Language: | English |
Published: |
Farnham :
Ashgate Pub.,
2008.
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Subjects: | |
Online Access: | CONNECT |