Tourism branding : communities in action /
Academic studies have predominantly treated destination branding as a marketing phenomenon that happens to involve tourists as customers in a marketplace. Tourism Branding: Communities in Action, the first volume in a new and exciting book series, considers a traditional marketing subject from multi...
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| Other Authors: | , , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Bingley, UK :
Emerald Group Pub.,
2009.
|
| Edition: | 1st ed. |
| Series: | Bridging tourism theory and practice ;
v. 1. |
| Subjects: | |
| Online Access: | CONNECT |
