Customer value investment : formula for sustained business success /
The Customer is the ultimate driver of a business. Customers buy products and. services that give them more value and this value is what gives one company the. winning edge over another. Using the unique Customer-in-Center concept, this pathbreaking book explains. how investing in Customer Value can...
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| Main Author: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
New Delhi, India : Thousand Oaks, Calif. :
Response Books ; Sage Publications,
2007.
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| Subjects: | |
| Online Access: | CONNECT |
