The springboard : how storytelling ignites action in knowledge-era organizations /
The first book to teach storytelling as a powerful and formal discipline for organizational change and knowledge management. The book explains how organizations can use certain types of stories ("springboard" stories) to communicate new or envisioned strategies, structures, identities, goa...
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| Main Author: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Boston :
Butterworth-Heinemann,
©2001.
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| Subjects: | |
| Online Access: | CONNECT |
