Principles of Pricing : an Analytical Approach.
Pricing drives three of the most important elements of firm success: revenue and profits, customer behavior and firm image. This book provides an introduction to the basic principles for thinking clearly about pricing. Unlike other marketing books on pricing, the authors use a more analytic approach...
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| Format: | Electronic eBook |
| Language: | English |
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Cambridge :
Cambridge University Press,
2012.
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| Online Access: | CONNECT |
