Downscaling Culture : Revisiting Intercultural Communication.
In the current era of globalisation, big-C Culture loses analytical purchase. However, research, as well as intercultural training and education, continues to take for granted a more or less fixed idea of culture. This volume updates intercultural communication, both its theory and its application,...
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| Other Authors: | , |
| Format: | Electronic eBook |
| Language: | English |
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Newcastle-upon-Tyne :
Cambridge Scholars Publishing,
2016.
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| Online Access: | CONNECT |
