Quantitative research in communication /

Provides a user-friendly, practical discussion of (a) what the procedure is and why it is used, (b) the assumptions underlying the procedure, (c) what to look for when interpreting output, and (d) how to write the results of the analysis in correct APA style.

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Bibliographic Details
Main Author: Allen, Mike, 1959-
Other Authors: Titsworth, Scott, Hunt, Stephen K.
Format: Electronic eBook
Language:English
Published: London : SAGE, ©2009.
Subjects:
Online Access:CONNECT