Scaling strategies of social enterprises in fair-trade markets : Meru Herbs in Kenya /

Meru Herbs is a social enterprise that grows and processes organically certified herbal teas and jams along a stretch of the Kithino River in Tharaka-Nithi County in Kenya. The social enterprise has been able to scale up and sell organically certified high-quality products through fair-trade organiz...

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Bibliographic Details
Main Authors: Ciambotti, Giacomo (Author), Sottini, Andrea (Author), Sydow, Alisa (Author)
Format: Electronic eBook
Language:English
Published: London : SAGE Publications: SAGE Business Cases Originals, 2019.
Series:SAGE Knowledge. Cases.
SAGE research methods. Cases.
Subjects:
Online Access:SAGE Knowledge