Note on the global watch industry /

This industry note describes the main developments on the global watch market and in different world regions. First, it contrasts the high quality and premium price strategies of companies from traditional watchmaking countries in Europe (Switzerland, in particular) with the low-cost strategies of c...

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Bibliographic Details
Main Authors: Sternad, Dietmar (Author), Knoll, Claudia (Author)
Format: Electronic eBook
Language:English
Published: London : NeilsonJournals Publishing, 2014.
Series:SAGE Knowledge. Cases.
Subjects:
Online Access:SAGE Knowledge