Renault Duster in India : creating a market segment /
Since India opened herself to global trade in 1991, the country's automobile industry has experienced tremendous growth. Multinational car manufacturers had to acclimate to the local market environment and make an effort to understand the needs of their new customers. The experience of Renault,...
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| Main Authors: | , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
London :
SAGE Publications: SAGE Business Cases Originals,
2019.
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| Series: | SAGE Knowledge. Cases.
SAGE research methods. Cases. |
| Subjects: | |
| Online Access: | SAGE Knowledge |
