The forever fandom of Harry Potter : balancing fan agency and corporate control /

Harry Potter fans contribute their immaterial and affective labor in multiple arenas: as peer-to-peer marketers via fan sites and social media; as participants in amateur fan festivals; or as activists for social change. Fans' participation in the Harry Potter universe has contributed to its su...

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Bibliographic Details
Main Author: Martens, Marianne (Author)
Format: Electronic eBook
Language:English
Published: Cambridge : Cambridge University Press, 2019.
Series:Cambridge elements. Elements in publishing and book culture,
Subjects:
Online Access:CONNECT