Leveraging corporate responsibility : the stakeholder route to maximizing business and social value /

The corporate social and environmental responsibility movement, known more generally as corporate responsibility (CR), shows little sign of waning. Almost all large corporations now run some form of corporate responsibility program. Despite this widespread belief that CR can simultaneously improve s...

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Bibliographic Details
Main Authors: Bhattacharya, C. B. (Author), Sen, Sankar, 1936- (Author), Korschun, Daniel (Author)
Format: Electronic eBook
Language:English
Published: Cambridge : Cambridge University Press, 2011.
Subjects:
Online Access:CONNECT