Methods in consumer research. Volume 2, Alternative approaches and special applications /
"Methods for Consumer Research, Volume Two: Alternative Approaches and Special Applications brings together world leading experts in global consumer research who provide a fully comprehensive state-of-the-art coverage of emerging methodologies and their innovative application. The book puts con...
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| Other Authors: | , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Duxford, United Kingdom :
Woodhead Publishing,
[2018]
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| Subjects: | |
| Online Access: | CONNECT |
