Researching the retail value chain using mixed methods.

Researching the retail value chain using mixed methods.

Professor Mithu Bhattacharya discusses researching the retail value chain using mixed methods and radio frequency identification technology. RFID uses radio waves to access information stored on a tag attached to an item from several feet away, which could revolutionize business. Bhattacharya highli...

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Bibliographic Details
Format: Electronic Video
Language:English
Published: London, United Kingdom : SAGE Publications Ltd, 2017.
Subjects:
Consumer behavior > Research.
Mixed methods research > Case studies.
Research > Case studies.
Social sciences > Research > Case studies.
Nonfiction television programs.
Internet videos.
Online Access:CONNECT

Internet

CONNECT

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