Using qualitative research in advertising : strategies, techniques, and applications /
In this text, the author describes what qualitative research techniques are designed to do and how they aid in uncovering insights useful for advertising strategy development, creative development, and concurrent and post-campaign evaluation.
Saved in:
| Other Authors: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Thousand Oaks, Calif. ; London :
SAGE,
c2002.
|
| Subjects: | |
| Online Access: | CONNECT |
