Scaling procedures : issues and applications /

'Scaling Procedures' examines the issues involved in developing and validating multi-item self-report scales of latent constructs. It supplies cutting-edge strategies for developing and refining measures.

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Bibliographic Details
Main Author: Netemeyer, Richard G., 1956-
Other Authors: Bearden, William O., 1945-, Sharma, Subhash
Format: Electronic eBook
Language:English
Published: Thousand Oaks, Calif. ; London : SAGE, c2003.
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Online Access:CONNECT