Brand new justice : the upside of global branding /

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Bibliographic Details
Main Author:	Anholt, Simon
Corporate Author:	NetLibrary, Inc
Format:	Electronic eBook
Language:	English
Published:	Oxford ; Boston : Butterworth-Heinemann, 2003.
Subjects:	Brand name products. Brand name products > Management. Export marketing. Export marketing > Social aspects. Brand name products > Developing countries.
Online Access:	CONNECT

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