Netnography : the essential guide to qualitative social media research /

This title explores the discipline of 'netnography' - the conduct of ethnography over the internet - a method specifically designed to study cultures and communities online.

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Bibliographic Details
Main Author: Kozinets, Robert V., 1964- (Author)
Format: Book
Language:English
Published: Los Angeles : SAGE, 2020.
Edition:Third edition.
Subjects:
Description
Summary:This title explores the discipline of 'netnography' - the conduct of ethnography over the internet - a method specifically designed to study cultures and communities online.
Item Description:"3E".
Subtitle varies between editions.
Physical Description:viii, 460 pages : illustrations (some color) ; 26 cm
Bibliography:Includes bibliographical references (pages 425-447) and index.
ISBN:9781526444691
1526444690
9781526444707
1526444704