Netnography : the essential guide to qualitative social media research /

This title explores the discipline of 'netnography' - the conduct of ethnography over the internet - a method specifically designed to study cultures and communities online.

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Bibliographic Details
Main Author: Kozinets, Robert V., 1964- (Author)
Format: Book
Language:English
Published: Los Angeles : SAGE, 2020.
Edition:Third edition.
Subjects:

Main Collection - Walker Library - 2nd Floor

Holdings details from Main Collection - Walker Library - 2nd Floor
Call Number: GN346.5 .K695 2020
Copy 1 Available  Pull and Hold