Fanocracy : turning fans into customers and customers into fans /
"Fandom isn't just for actors, athletes, musicians, and authors anymore. It can be rocket fuel for any business or nonprofit that chooses to focus on inspiring and nurturing true fans. The most powerful marketing force in the world isn't social media, email blasts, search ads, or even...
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Main Authors: | , |
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Format: | Book |
Language: | English |
Published: |
[New York, New York] :
Portfolio/Penguin,
[2020]
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Subjects: |
Main Collection - Walker Library - 4th Floor
Call Number: |
658.812 Sco83f
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Copy 1 | Available Pull and Hold |