The wide lens : a new strategy for innovation /

Argues that most business projects fail because their success depends on unanticipated external innovations while revealing the logic of "innovation ecosystems" that can be established to dramatically improve odds of success.

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Bibliographic Details
Main Author: Adner, Ron
Format: Book
Language:English
Published: New York : Portfolio/Penguin, 2012.
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Main Collection - Walker Library - 4th Floor

Holdings details from Main Collection - Walker Library - 4th Floor
Call Number: 658.575 Ad68w
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