Concepts in marketing /

Provides a comprehensive survey of fundamental marketing principles and skills and includes case studies.

Saved in:

Bibliographic Details
Corporate Authors:	Coast Learning Systems, Coastline Community College, KOCE-TV (Television station : Huntington Beach, Calif.), McGraw-Hill/Irwin
Other Authors:	Kerin, Roger A., Hartley, Steven W., Rudelius, William, Berkowitz, Eric N.
Format:	Video DVD
Language:	English
Published:	[Fountain Valley, CA.] : Coast Learning Systems, ©2004.
Subjects:	Marketing > Management > Case studies. Distance education. Internet in education. Marketing > Management. Case studies.

Similar Items