Cracking the advertising code
Celebrity endorsement, customer testimony and emotional appeal are some of the psychological ingredients of advertising that are directed toward teenage consumers. Viewers will learn how to make good buying decisions by spotting advertising ploys.
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| Other Authors: | |
| Format: | Video DVD |
| Language: | English |
| Published: |
Princeton, NJ :
Films Media Group,
c2006.
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| Subjects: |
| Summary: | Celebrity endorsement, customer testimony and emotional appeal are some of the psychological ingredients of advertising that are directed toward teenage consumers. Viewers will learn how to make good buying decisions by spotting advertising ploys. |
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| Physical Description: | 1 videodisc (15 min.) : sd., col. ; 4 3/4 in. |
| Format: | DVD. |
| ISBN: | 1571752404 9781571752406 |
