Cracking the advertising code
Celebrity endorsement, customer testimony and emotional appeal are some of the psychological ingredients of advertising that are directed toward teenage consumers. Viewers will learn how to make good buying decisions by spotting advertising ploys.
Saved in:
| Corporate Author: | |
|---|---|
| Other Authors: | |
| Format: | Video DVD |
| Language: | English |
| Published: |
Princeton, NJ :
Films Media Group,
c2006.
|
| Subjects: |
Media - Walker Library - Circulation Desk
| Call Number: |
B01067a
|
|---|---|
| Copy 1 | Available Pull and Hold |
