Global brand strategy : unlocking brand potential across countries, cultures & markets /

Global brand strategy : unlocking brand potential across countries, cultures & markets /

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Bibliographic Details
Main Author: Van Gelder, Sicco, 1964-
Format: Book
Language:English
Published: London ; Sterling, VA : Kogan Page, 2003.
Subjects:
Brand name products > Planning.
Branding (Marketing)
Brand name products > Management.
Export marketing.

Main Collection - Walker Library - 4th Floor

Holdings details from Main Collection - Walker Library - 4th Floor
Call Number: 658.827 V29g
Copy 1 Available  Pull and Hold

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