Supermaket persuasion : What marketers know
Illustrates how supermarkets attempt to control consumer behavior. Learn how food stores shape shopping behavior to encourage buying the most profitable foods. Describes seventeen rules of food merchandising that supermarkets use to enhance profits.
Saved in:
| Corporate Author: | |
|---|---|
| Other Authors: | |
| Format: | Video DVD |
| Language: | English |
| Published: |
Lake Zurich, Ill. :
Learning Seed,
c2003.
|
| Subjects: |
| Summary: | Illustrates how supermarkets attempt to control consumer behavior. Learn how food stores shape shopping behavior to encourage buying the most profitable foods. Describes seventeen rules of food merchandising that supermarkets use to enhance profits. |
|---|---|
| Physical Description: | 1 videodisc (24 min.) : sd., col. ; 4 3/4 in. |
| Format: | DVD. |
| Production Credits: | Writer, Jeffrey Schrank. |
