Supermaket persuasion : What marketers know
Illustrates how supermarkets attempt to control consumer behavior. Learn how food stores shape shopping behavior to encourage buying the most profitable foods. Describes seventeen rules of food merchandising that supermarkets use to enhance profits.
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| Corporate Author: | |
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| Other Authors: | |
| Format: | Video DVD |
| Language: | English |
| Published: |
Lake Zurich, Ill. :
Learning Seed,
c2003.
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| Subjects: |
Media - Walker Library - Circulation Desk
| Call Number: |
B00423a
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| Copy 1 | Available Pull and Hold |
