Marketing as strategy : understanding the CEO's agenda for driving growth and innovation /
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston, Mass. :
Harvard Business School Press,
c2004.
|
| Subjects: |
Main Collection - Walker Library - 4th Floor
| Call Number: |
658.802 K96m
|
|---|---|
| Copy 1 | Available Pull and Hold |
