Managing brand equity : capitalizing on the value of a brand name /

Managing brand equity : capitalizing on the value of a brand name /

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Bibliographic Details
Main Author: Aaker, David A.
Format: Book
Language:English
Published: New York : Toronto : New York : Free Press ; Maxwell Macmillan Canada ; Maxwell Macmillan International, c1991.
Subjects:
Brand name products > Valuation > United States > Management.
Intangible property > Valuation > United States > Management.

Main Collection - Walker Library - 2nd Floor

Holdings details from Main Collection - Walker Library - 2nd Floor
Call Number: HD69.B7 A22 1991
Copy 1 Available  Pull and Hold

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